Data and analytics are fundamentally changing the way business is done. Make sure you’re ahead of the game by enabling your strategic data monetization initiatives while keeping your customer and commercial data secure.
By now every business owner in Europe would have heard about GDPR: if it didn’t hit them on the news or through social circles, the swarm of pop-ups and emails announcing policy updates would have been telling enough. GDPR awareness might be mainstream, but it comes a tad too late to believe its practice is correspondingly widespread. Timing aside, putting GDPR to action proves confusing as the regulators provide little guidance in GDPR’s practical application. Among the most puzzled are small companies. GDPR dictates they bear the same responsibilities as governments or corporations, pressuring them to make do with less subject-matter knowledge and fewer budget for the lawyers to get their heads round the regulation.
This checklist summarises the principles behind GDPR from which each business can derive their data protection strategy. I should note that I am not a lawyer but a data security consultant: nevertheless it is my belief that abiding to these principles should guarantee that a business operates legally and securely.
Earlier this month I had a chance to speak with a Polish magazine Przegląd about today’s data economy, the marketing evolution over the last couple of decades: from database invention to machine learning, and how it all relates to Cambridge Analytica scandal from March. The article is available in Polish on Przegląd’s website (behind a paywall), loosely based on an article I previously published in English on the blog.
Summary: Protected by law (*when there is a law) | Many faces of PII | Here be dragons: data outside the PII realm
There is a silver lining in the Cambridge Analytica + Facebook scandal in that it started a debate about our privacy rights online. Our virtual house was invaded: the government came in and took our identities away. Putting aside the question whether it was us who invited the aggressor*, today we will examine the core of the scandal: the idea of identity on the web. What is it exactly that bugs us about this case? What is it that we are standing for by deleting Facebook? To channel our outrage, let’s review what constitutes personal data in the light of law, what slipped regulation, and if our online footprint should have us worried.
* Watch this Level1 podcast to know the answer
The conversation around the Right to Explanation reminded me of Mandela Effect. Just as Mandela’s death is believed by many to have happened before his real time of death, Right to Explanation is falsely attributed to GDPR’s collection of laws. An offshoot from early GDPR conversations, the rule has now developed its own literature on the internet. Posts suggesting that the law threatens Artificial Intelligence have flooded Google (examples here, here, and here), while uncertainty-fueled paranoia has taken over LinkedIn. Is it misinformation spread on the internet in its finest or is there more to the discussion? I suggest we review what a Right to Explanation is and why an absent law is causing so much stir on the world wide web.