Summary: Business instinct | When sums add up | Data-driven decision patching
This is a story about companies who like aggregations a bit too much. Data-driven decision making seems to be the new holy grail in management, but can the numbers always be trusted? What is key in data-savvy businesses: the people, the right technology, or – spoiler alert – is it something more fundamental? These questions become particularly urgent in the new economy as failing to embrace data can be a major growth impediment or worse, a dead sentence to the business.